About 200,000 people.

Loja is a gentle city in the southern Andes known as the music and culture capital of Ecuador. It is surrounded by green valleys and mountains.
Walk through the grand city gate with its clock tower, enjoy live music in the plazas, and explore the wildlife of nearby Podocarpus National Park.
Loja loves music so much it is nicknamed the music capital of Ecuador, with festivals and songs all year.
Nearby Podocarpus National Park is full of birds, waterfalls, and cloud forests waiting to be explored.